Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Here’s what you’ll learn when you read this story: Researchers analyzed centuries-old shards from Tycho Brahe’s demolished observatory, revealing evidence of his secret basement alchemy lab and the ...

In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...